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When several people decide, and it takes months.

Arlo treats each company as one conversation: it writes to the contacts one at a time, keeps colleagues’ replies with the right company, and takes another look at the company later before it tries again.

One company, one conversation

One at a time
When several people at a company fit, they don’t all get an email on the same day. After an email to one person, Arlo waits out the spacing in its plan before it is the next person’s turn.
A rhythm per role
Arlo’s plan can set its own gaps and send days per target group and role, say one rhythm for maintenance and another for purchasing. Each of these choices comes with a reason.
One reply pauses the rest
When someone at the company replies, Arlo pauses the other sequences at that company, so nobody gets a follow-up while a conversation is already going.
Colleagues and forwards
If a colleague replies from the company’s domain, or someone forwards Arlo’s email internally, it stays in the conversation with that company. When the email is authenticated as coming from that domain, Arlo adds the colleague as a contact of the company, but never puts them into a sequence on its own. You approve the first reply to them, because Arlo has never written to them before. If someone at an outside domain writes after a forward, that comes to you.
Several domains
If a company has several domains, say one for the group and one per country, replies from any of them belong to the same company. On a company’s page under Companies you see its domains and can add more.
Another look later
When a sequence ends without a reply, Arlo can plan, with a reason, to look again later. Then it reads the company’s website again and decides: try again with a new angle, possibly with someone else, look again later, or close. Arlo only tries again with something new it read on that visit.

One company over several months

ExampleOne company, three peopleCompanies, people and addresses are made up.
  1. Day 19:12 AMFirst email to Martina Ruiz, Head of Maintenance at Brennan Drive Systems. Approved by you.
  2. 9:13 AMJake Fisher in purchasing fits as well. His first email waits out the three-day spacing.
  3. Day 49:30 AMFirst email to Jake Fisher. Approved by you.
  4. Day 2110:05 AMLast email to Jake Fisher; both sequences end without a reply. Arlo plans to look again in three months: Brennan’s website says maintenance contracts are awarded in the fall.
  5. Day 1098:20 AMArlo reads the website again: a new plant in Ohio since September. A new sequence for Martina Ruiz, with the new plant as its angle.
  6. Day 1122:05 PMReply from Luke Brandt, plant manager in Ohio: “Martina forwarded me your email. Does this cover our older lines too?” It belongs to Brennan. Luke Brandt is now a contact, and the sequence is paused.
  7. 2:06 PMWaiting on you: Reply to Luke Brandt drafted. Waiting for your approval: Arlo has never written to him.

What always holds

  • A no ends it. Unsubscribes take effect at once and for good, for every sequence and every mailbox.
  • After an unsubscribe or a do-not-contact entry, Arlo doesn’t look again.
  • If it’s unclear which company a reply belongs to, for example because it quotes two conversations, Arlo doesn’t guess. It asks you.
  • You approve the first email to anyone new, colleagues included, unless you let Arlo send first emails on its own.

Start with what you have.

A deck, a link, a few sentences. Arlo reads them, asks what’s missing and shows you the first companies. Nobody is contacted until you say so.

Hire Arlo